Senior Policy and Campaigns Manager

Job Title:                                Senior Policy and Campaigns Manager


Hours Per Week:                  37.5 hours per week           


Department:                         Policy & Campaigns


Reports to:                             CEO


Location:                                Northwick Park, Harrow


Key Messages:                     The Patients Association is a national independent Health and Social Care charity seeking a senior policy manager to take forward our work to develop, protect, promote and expand with a focus on patient engagement and involvement, putting the voice of the patient at the heart of decision making in health and social care. The post holder will be based at the PA offices in Harrow but some travel may be necessary.



The Patients Association is a leading campaigning charity that champions patient issues across the NHS and social care. We work with many NHS Trusts, Clinical Commissioning Groups and 3rd sector organisations and the media to ensure the patient voice is heard and at the top of the political agenda. We are currently undergoing an exciting period of growth, working with the NHS, expanding our helpline and social media.


We require an experienced and confident Senior Policy & Campaigns Manager from the health and social care arena to work on the day to day implementation of our policy and campaigns, strategic development and project work. You will need to be enthusiastic, flexible, committed and hard working. Experience of events management, parliamentary liaison and acting as a media spokesperson strongly preferred.


The post holder will join the Patients Association and work closely with the CEO, Director of National Projects and our Project Manager leading on Complaints. The Policy and Campaigns Manager is responsible for defining and communicating the Patients Association policy direction and key priorities. This includes defining the Patients Association policy direction, raising and maintaining our profile with key audiences – internally and externally – through high quality public relations, publications, web content, internal communications and effective customer relations and inquiry management as well as meeting with MP’s, Department of Health and other Stakeholders. 


Main Purpose of job

Ø  Lead the development and implementation of the Patients Association’s strategic objectives including policy provision and future growth.

Ø  To develop and implement The Patients Association communication strategies, ensuring partnership working internally and externally and close links with Corporate Members.

Ø  To provide advice and guidance on policy, partnership and specialist services.

Ø  To proactively and publicly diffuse healthcare issues of most importance for patients. 

Ø  Manage the Patient Associations work in campaigning for the implementation of the recommendations of the Francis report.

Ø  Co-ordinate the Patients Association policy position on key public health and professional issues

Ø  Ensure that the Patients Association influences UK and EU decisions makers on key health and social care issues in liaison with other staff and using the information from the Helpline;

Ø  Coordinating “special projects” for the CEO and other staff within the organisation

Ø  Commissioning policy development work from external bodies.


The Patients Association’s philosophy is to listen to patients, carers and the public and to highlight their areas of concern. We enjoy a prominent and influential national profile, enhanced most recently by launching our CARE campaign, and significant impacts on UK health and science policy.

It is the talent, expertise, intelligence and information gathered via our Helpline and through our research that ensures the Patients Association can bring the authoritative opinion and practical guidance to complex issues in the delivery of health and social care.


The senior policy and campaigns manager you will be part of the Patients Association team, which alongside its policy function, provides direct support to the CEO and other staff, with a collective responsibility to apply for external grants and exploiting other funding oppurtunities.


Purpose and Scope

The senior policy manager will work across the organisation using the resources of all staff within the organisation to coordinate activities, maximize the resources of the respective Trustees and drive the organisational policy work forward.




The senior policy & campaigns manager will be:

Ø  Identify challenges and opportunities for The Patients Association, and horizon-scan for future threats, particularly in the context of the health and social care reforms.

Ø  Lead the community in responding to consultations and ensure the voice of the patient, carer and the public are heard.

Ø  Engage with relevant external organisations as necessary.

Ø  Highlight gaps in support in the information gathered, and work with funders to catalyse and implement solutions.

Ø  Gather intelligence on capacity and resource within UK 3rd sector organisations, and act as a conduit of information to the respective constituencies of the PA

Ø  Work closely with the relevant committees and working groups, where necessary, particularly the Director of National Projects establishing a strong mechanism for information exchange and joint working.

Ø  Initiate and support working group projects as appropriate

Ø  Promote this area of work to other stakeholders via their website and other communication channels

Ø  Help with maintenance of website, including the organizations social media output.



It is expected that the post holder will have, or quickly gain, an understanding of:

Ø  NHS and social care reforms, patient and public involvement, engagement and shared decision making

Ø  Current NHS structure and how changes to infrastructure may impact on the delivery of health and social care

Ø  The range of organisations and cross-agency committees involved in the delivery of health and social care, along with their responsibilities and interactions

Ø  The impact of workforce reforms on the UK’s healthcare endeavor


Works closely with:

Other members of the Patients Association and outside bodies.

Main areas of responsibility

Ø  Personally establish strong and credible relationships with statutory, patient and civic organisations

Ø  Contribute to the overall strategic development and management of the organisation

Ø  Acting, if necessary and in agreement with the CEO, as a spokesperson for the Patients Association

Ø  Actively contributing to the fundraising and marketing programme for The Patients Association

Ø  Working with sponsors and external contractors to deliver projects, research and reports

Ø  Attending and actively contribute to working groups and meetings held by external partners

Ø  To liaise with corporate members to ensure that they are kept informed of relevant developments at The Patients Association

Ø  To provide background briefings and materials for the Chair and CEO on Government policy, potential corporate members and other sponsors

Ø  To develop potential subject areas for policy and research work with existing Corporate Members and other sponsors

Ø  Responding to consultation documents and engaging in consultation exercises

Ø  Working with staff at the Patients Association to develop and implement an agreed work programme for health and social care reforms

Ø  Leading the Patients Association in policy activities and coordinating and developing the PA’s work. This includes: drafting and contributing to policy documents; organizing working group meetings, seminars and workshops and preparing the necessary supporting materials; and preparing consultation responses on a regular basis

Ø  Researching new areas of policy work; horizon-scanning relevant policy developments; maintaining a watching brief on a number of ongoing policy issues, including revalidation, health service and healthcare workforce reforms and the relationship between the various disciplines responsible for the delivery of health and social care

Ø  Supporting the respective committees of the PA. This includes organizing meetings, preparing agendas, briefing materials, papers and meeting notes

Ø  Developing and maintaining an effective network of external contacts to inform the work programme and increase impact; representing the Patients Association at external meetings and reporting back to the CEO on the outcome of meetings

Ø  Ensuring that the CEO meets with key decision makers in Government, funding agencies and elsewhere; supporting these meetings through the production of briefs and meeting notes

Ø  Drafting policy papers for the PA and PA council and Governance meetings

Ø  Contributing to the evaluation of the policy work, and the development of new ways of working

Ø  Working with staff to identify and secure opportunities for external project-specific funding

Ø  Maintaining relevant policy areas of the Patients Association websites, liaising with the Helpline and other staff to ensure internal and external engagement with relevant organisations

Ø  Performing any other duties that might be reasonably expected, and which are commensurate with this level of post

Ø  Any other duties as may be reasonably expected when working within a team and which are commensurate with the level of the post

Ø  Adhere and comply with the provisions of the PA’s Health and Safety Policy and relevant PA policies when working at The Patients Association.

Ø  Other duties requested by members of the Patients Association team



Ø  Experience of working in a health policy environment.

Ø  Ability to use rigorous analysis and research to understand the key issues of debate within a wider agenda

Ø  Developing and managing policy projects, including event management

Ø  Proven experience of attracting funds for an organisation and/or individual projects

Ø  Have written and/or edited policy material

Ø  Work independently and manage projects, including the ability to exercise sound judgment, organize work and set priorities, within a strategic context

Ø  Show initiative, to motivate and supervise the work of others and to assist in the management of a team

Ø  Familiar with media communications including production and issuing of press releases and briefing of journalists

Ø  Ability to create and sustain positive relationships with media and other stakeholders that generate confidence, respect, credibility and trust

Ø  Able to communicate succinctly with negotiation and liaison skills

Ø  Ability to use the Microsoft Office package to produce reports, presentations, correspondence, spreadsheets, etc. and understanding of how Information and Communication Technology (ICT) can be used to support effective and efficient working practices to support the group in an effective manner

Ø  Communicate effectively in face-to-face situations with a range of people including Parliamentarians, National Governing Bodies members, Healthcare Workers and other healthcare partners

Ø  An understanding of the role of National Governing Bodies of health, and other healthcare organisations

Ø  Able to take part in live media interviews on both television and radio with confidence, with full awareness of boundaries and organizational positions


Terms and conditions

Salary Scale:     £31,000 - £33,000 per annum on appointment, dependant on experience.


Annual Leave:   23 days annual leave plus statutory holidays (Full time)


The Patients Association operates a “No Smoking” policy

Person Specification

Position: Senior Policy and Campaigns  Manager

Job Number:

Department: Policy

Date: November 13

General and Professional Education





Educated to degree standard



Technical Competencies




Excellent understanding of the Health and social care environment and familiarity with current policy issues



Experience of working within a similar policy role



Experience of advising senior colleagues and decision makers on complex policy issues



Ability to quickly assimilate complex issues and develop policy stance and “lines to take” 



Excellent communication skills, including first class presentation skills, excellent writing and editing skills, and meticulous attention to detail



Experience of dealing and building relationships within a team and organisation, and with a wide range of external organisations



Able to establish priorities and manage a complex workload in order to meet tight deadlines



Ability to generate and implement ideas



Excellent IT skills



Commitment to the goals of the Patients Association



Able to be flexible about working hours on occasion and able to travel from time-to-time in the UK




Experience of managing workloads and identifying and securing external funding



Generic Competencies




Interacts with staff and other professions with respect for difference and diversity





Project Managers wanted

The Patients Association is currently advertising for Project Managers on an on-going basis. We are seeking freelance project managers on an ongoing basis in various locations across England and Wales particularly in Cornwall, Yorkshire, the North west and North east to manage a range of short term projects. This is part of our drive to work with NHS Trusts, CCGs and HealthWatch to ensure we listen to patients and carers and speak up for change.

We now need exceptional people who are passionate about improving patient experience, are committed to co-production and shared decision-making. Experience in project management, facilitation and service improvement techniques is essential.

Applications are welcome as part of an on-going recruitment campaign.

For information on how to apply please email Heather Eardley, Director of National Projects at:

Helpline: 0845 608 4455   Email:

The Patients Association, PO Box 935, Harrow, Middlesex HA1 3YJ

T: 020 8423 9111   F: 020 8423 9119   E:

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