We’ve been awarded the PIF TICK – the UK’s only quality mark for print and online health information.

We’re now a trusted information creator. To become one, we had to undergo an assessment to show we met 10 key criteria, which ensure that what you are reading, watching or listening to is evidence-based, understandable, jargon-free, up-to-date and produced to the best possible standard.

The 10 key criteria are:

1. Information is created using a consistent and documented process.
2. Staff are trained and supported to produce high-quality information.
3. Information meets an identified consumer need.
4. Information is based on reliable, up-to-date evidence.
5. Patients are involved in the development of health information.
6. Information is written in plain English.
7. Print and digital information is easy to use and navigate.
8. Users can give feedback on information.
9. Information is promoted to make sure it reaches those who need it.
10. The impact of information is measured.

The PIF TICK, which launched in May 2020, is run by the non-profit Patient Information Forum (PIF).

In July 2021, a public website, www.piftick.org.uk, was launched to raise awareness of PIF TICK accredited members and help people find trusted health information.

The site also includes guides on topics including spotting false health information.

1st April 2022